Re-thinking mobility
With the average speed in London at 14 km/h and 21 km/h in Copenhagen, the microcar concept is the optimal solution with its top speed at 45 km/h when it comes to city transportation. The microcar concept forms its own niche, being a sustainable low cost electric vehicle as an on demand carpooling, that share similarities with car sharing and taxis. But then more affordable.
Challenge
In 2014 SPIRI (DRIVR) engaged us in the beginning of their research/concept, stage to help conceptualise a new transportation form. From brainstorming futuristic ideas to an actual durable concept that could be visualised and used as a proposal for future investors and collaborators. Along with creating the concept proposal, we had to gather requirements and specifications, designing the shape of the microcar, and clarify the fundamental principles of the new car.
Traffic congestion is tremendously increasing in big cities. That is not the only problem big cities are experiencing: there is a lack of space and the population increases (and urbanisation tells us we apparently like to live in cities). All of this leads to higher pollution of our environment and our cities become less liveable. This means a higher demand in more environmentally friendly passenger transportation and mobility opportunities. This creates a demand for a new ‘on demand’ personal transportation form, suitable for the city scene similar to the taxi concept.
Deliverables
Knowing the new transportation form had to be an electrical vehicle, low cost and an easy accessible transportation, we helped concept developing and visually designing a concept proposal to a new personal transportation form, with the same possibilities as a taxi. The microcar concept had to contain environmentally aspects, as well as being designed in a more affordable matter, while maintaining perfect handling, minimal room for legs, battery range and safety. By optimizing the start-up phase to an actual concept proposal we made it possible for SPIRI (DRIVR), to bring a new communication process and tools to their working platform in terms of communicating their concept to potential investors and partners.
